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Advertising and Religion

By September 30, 2010

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The Church of Scientology has been making TV (and Internet) ads for years, but recently I've started seeing ads for Eckankar.

I'm not from a faith that likes to advertise, so I find it a bit odd. Still, I understand the idea that people have what they consider profound and uplifting information and want to share it.

But the Eckankar ads, like many of the previous Scientology ads, are vague. Why not at least lay out basic beliefs if you choose to advertise? Heck, even Christian churches tend to do so when they advertise, even though everyone has heard of Christianity.

October 1, 2010 at 5:32 pm
(1) Greg says:

Vague advertisements of religions make sense to me. It seems more mysterious. You watch it and cannot help but wonder what it is all really about. So, you go research it. There is already this sense of mystery to it, so when you begin reading the mystical sense of religion is heightened. It captures your imagination. It’s the same with some movie trailers. Some are so very short and vague that they show you almost nothing of what the movie will actually be about, but for some reason you feel as if you MUST see the movie.

And, honestly, Eckankar itself seems rather vague.

October 4, 2010 at 5:32 pm
(2) Blayze Kohime says:

It is vague for the same reason TV ads are vague when they tell you about the next episode of whatever show. If they give you the full thing, you might think it doesn’t sound good and not watch it, but if they tempt you and leave you hanging, you want to go see what happens.

October 5, 2010 at 8:53 pm
(3) Jo Later says:

“Eckankar” is a spin-off of the Radhasoami cult from Beas -India-which is a spin-off from the Sikh religion and guru Nanak.Everytime there is a “spin-off”-there are new beginnings and a new set of obligatory “rules”. Now Paul Twitchell-the founder of “Eckankar”-mixed in-Radhasoami-Scientology-Wicca-and whatever else he could get his hands on-incl. a fantastic imagination.I forgot -he eradicated his guru-Kirpal singh-who started the Ruhani satsang(a spin-off from Radhasoami)in America.Paul actually invented his own line of “Hidden” saints–all of whom are totally fictitious.If you are interested-google-David C. LanePhD.-who has the REAL goods on these characters-JL.

December 30, 2010 at 10:26 pm
(4) Scott Eaton says:

No religion could express it’s full teaching’s in a short TV commercial. Especially one that is as rich in it’s content as Eckankar. If you go to Eckankar.org and press the What is Eckankar? tab you will be given quite a lot of information including basic beliefs, the main one being,Soul Exists Because of Gods Love for It. SE

January 3, 2011 at 1:48 pm
(5) Ray Gauldin says:

I agree with Scott Eaton, to much to learn too quickly.
A perfect example is #3 :)

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