Ten years ago, a campaign largely fueled by the Internet encouraged hundreds of thousands of people to identify themselves as a Jedi Knight in the religious section of the British Census. The campaign was largely a joke: while there are people who follow the philosophy of the Jedi as religious practice, it is widely believed that most people who identified themselves as such on the census were not actual practitioners.
This year the Pagan Federation is urging neopagans to identify themselves on the census to bring more awareness of their community to light with the general public. Unlike the previous campaign, this one is serious, targeting only people who actually identify themselves as pagans.
The United States, in comparison, has no questions in its census regarding religious affiliation.