A heretical form of Wicca, established in the 1960s by Alex Sanders, an initiate of Gerald Gardner. Sanders originally claimed to have been initiated into witchcraft by his grandmother, but later retracted the claim. He and his wife Maxine became very public promoters of Wicca, and although controversial, are largely responsible for the religion's popularity today.
Alexandrian witchcraft places more emphasis on traditional magick and kabbalah than many modern varieties.
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